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Achieving customer satisfaction in services firms via branding capability and customer empowerment

O'Cass, Aron; Viet Ngo, Liem - In: Journal of Services Marketing 25 (2011) 7, pp. 489-496

Purpose – The goal of this paper is to investigate how market sensing (market orientation) and customer linking capabilities (service branding and customer empowerment capabilities) enable firms to achieve superiority in customer satisfaction. Design/methodology/approach – To achieve this...

Persistent link: https://www.econbiz.de/10014905361

Understanding service firms brand value creation: a multilevel perspective including the overarching role of service brand marketing capability

Sok, Phyra; O'Cass, Aron - In: Journal of Services Marketing 25 (2011) 7, pp. 528-539

Purpose – This study seeks to extend the existing literature on value creation by specifically focusing on service brand value creation (SBVC) and the role of brand marketing. Design/methodology/approach – The authors first develop a model of SBVC and simultaneously investigate SBVC from the...

Persistent link: https://www.econbiz.de/10014905365

A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing

O'Cass, Aron - In: Marketing theory 9 (2009) 2, pp. 189-208

Persistent link: https://www.econbiz.de/10003862389

Understanding the role of retail store service in light of self-image-store image congruence

O'Cass, Aron; Grace, Debra - In: Psychology & marketing 25 (2008) 6, pp. 521-537

Persistent link: https://www.econbiz.de/10003735892

A rose by any other name? : the influence of brand name versus chemical differences in the prescription of antidepressants

Cornish-Ward, Steven P.; Pecotich, Anthony; O'Cass, Aron; … - In: Journal of macromarketing : examining the interactions … 28 (2008) 3, pp. 258-274

Persistent link: https://www.econbiz.de/10003757936

The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth

O'Cass, Aron; Sok, Phyra - In: International small business journal : researching … 32 (2014) 8, pp. 996-1018

Persistent link: https://www.econbiz.de/10010441219

Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation

Lee, Wai Jin; O'Cass, Aron; Sok, Phyra - In: European journal of marketing : EJM 51 (2017) 1, pp. 177-199

Persistent link: https://www.econbiz.de/10011626461

Exploring new product development team problem-solving creativity in the base of the pyramid B2B firms

Getnet, Hailu; O'Cass, Aron; Siahtiri, Vida; Ahmadi, Hormoz - In: The journal of business & industrial marketing 39 (2024) 5, pp. 889-901

Persistent link: https://www.econbiz.de/10015080699

Performance implications of market orientation, marketing resources, and marketing capabilities

Ngo, Liem Viet; O'Cass, Aron - In: Journal of marketing management : MM 28 (2012) 1/2, pp. 173-187

Persistent link: https://www.econbiz.de/10009488945

The relationship between business orientations and brand performance : a cross-national perspective

Ngo, Liem Viet; O'Cass, Aron - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 684-713

Persistent link: https://www.econbiz.de/10009408746