Purpose – This paper aims to establish a two‐part research agenda for marketing in supply chain management (SCM) through the application of an interdisciplinary model, using marketing, operations, logistics/purchasing, and information technology as the nodes for a model....

This empirical research seeks to evaluate purchasing practices in Taiwan based on survey data collected from companies located in that country. A research model is presented and tested using structural equation modeling. The model includes three factors: purchasing risk taking, purchasing...

The focus of this paper is on purchasing and supplier involvement in the firm. Using the resource‐base view of the firm, hypotheses are developed concerning purchasing/supplier involvement, strategic purchasing and firm’s financial performance. A model of the hypothesized relationships is...