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New Brand Extensions: Patterns...
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ECONIS (ZBW)
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1
New brand extensions : patterns of success and failure
Singh, Jaywant
;
Scriven, John
;
Clemente, Maria
;
Lomax, Wendy
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 234-242
Persistent link: https://www.econbiz.de/10009618392
Saved in:
2
The competitive landscape for leisure : why wide appeal matters
Scriven, John
;
Pérez-Bustamante Yábar, Diana
; …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 277-298
Persistent link: https://www.econbiz.de/10011300233
Saved in:
3
Buying brands at both regular price and on promotion over time
Scriven, John
;
Clemente, Maria
;
Dawes, John
;
Trinh, Giang
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 252-260
Persistent link: https://www.econbiz.de/10011792010
Saved in:
4
New brands: performance and measurement
Singh, Jaywant
;
Wright, Malcolm
- In:
The Routledge companion to contemporary brand management
,
(pp. 186-197)
.
2016
Persistent link: https://www.econbiz.de/10011515392
Saved in:
5
Consumer behaviour : applications in marketing
East, Robert
;
Singh, Jaywant
;
Wright, Malcolm
; …
-
2017
-
3rd edition
Persistent link: https://www.econbiz.de/10011584767
Saved in:
6
The influence of CSR and ethical self-identity in consumer evaluation of cobrands
Singh, Jaywant
- In:
Journal of business ethics : JOBE
138
(
2016
)
2
,
pp. 311-326
Persistent link: https://www.econbiz.de/10011579082
Saved in:
7
Brand loyalty : now you see it, now you don't
Scriven, John
- In:
Marketing and research today : the journal of the …
22
(
1994
)
2
,
pp. 99-106
Persistent link: https://www.econbiz.de/10001167293
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8
The Ehrenberg legacy : lessons in buying behavior, television, brand perception, advertising, and pricing
Scriven, John
;
Goodhardt, Gerald
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 198-202
Persistent link: https://www.econbiz.de/10009618396
Saved in:
9
Differentiation or salience
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Scriven, John
-
2009
Persistent link: https://www.econbiz.de/10003784860
Saved in:
10
Making sense of common Dirichlet deviations
Scriven, John
;
Bound, John
;
Graham, Charles
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 294-308
Persistent link: https://www.econbiz.de/10011792386
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