Managerial flexibility has value in the context of uncertain R&D projects,as management can repeatedly gather information about uncertain project and market characteristics and, based on this information,change its course of action.This value is now well accepted and referred to as real option...

Industry trends such as product customization, radical innovation, and local production accelerate the adoption of mixed‐model assembly lines (MMALs) that can cope with a widening gap between model processing times and true build to order capabilitiy. The existing high work content deviations...

In their loyalty reward programs, large retailers adopt category-specific targeted promotions as an effective means to increase shoppers' basket values. However, neither the literature nor observed marketing practice provides category selection methods that maximize the promotion's...