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Understanding online price acceptance and its determining factors can be essential if the companies try to manage different type of channels. The paper aimed to reveal the role of enduring involvement in price acceptance in a multichannel (online and offline) context. The study revealed that the...
Persistent link: https://www.econbiz.de/10010124033
The objective of this article is to analyse the marketing practice of Hungarian companies. On the one hand, the role of marketing function in the company has been revealed, and on the other hand the relationship between marketing efforts and market performance has been investigated. In frame of...
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The adoption of autonomous vehicles (AVs) is crucial for the future of transport. Among their many benefits, one of the most important is increased safety. Yet a key barrier to consumer adoption is the perceived level of risk. In our research, we explore this controversy within the framework of...
Persistent link: https://www.econbiz.de/10015272319
With the advancement of technology and the need for the continuous development of service quality, the introduction of new systems in local or nationwide public transportation is a practice that passengers must accept from time to time. When these new systems are introduced along with the...
Persistent link: https://www.econbiz.de/10012404292
In addition to social damage, the first wave of the COVID-19 pandemic also caused huge economic losses in the beginning of 2020, especially for companies in the tourism sector. The airline market was no exception. This study examines the significance of the business model of European listed...
Persistent link: https://www.econbiz.de/10012616877
The spread of autonomous vehicles (AVs) could fundamentally change tourism-related mobility in the near future. However, the empirical research on tourism impacts is still very limited. This research aims to systematize the expected tourism impacts of AVs and to explore how experts in different...
Persistent link: https://www.econbiz.de/10013172349
Purpose – While customer experience management has become an essential practice for service businesses, employee experience management is a less frequently used tool. This research aims to illustrate how the customer experience mapping approach can be applied as a strategic part of employee...
Persistent link: https://www.econbiz.de/10014287472
Research on the acceptance of educational technologies in higher education has become a high priority in recent years, particularly in the context of COVID-19. Numerous articles have been published on the subject, building on basic technology adoption models to investigate the impact of a wide...
Persistent link: https://www.econbiz.de/10014537052