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The marketing of services presents special challenges. In the industrial setting, these challenges are complicated by the nature of the industrial marketplace. This article explores some of the major problems associated with the marketing of industrial services and provides some practical...
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Purpose – Although reputation is important to career success, little is known about how individuals develop their personal reputation at work. This study seeks to investigate the role of work relationship quality and citizenship behavior as partial mediators of the political skill‐personal...
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Purpose: Guided by Hobfoll’s (1989) conservation of resources theory, we examined how psychological entitlement moderates the negative relationship between work-family conflict (WFC) and job satisfaction. Design/methodology/approach: Using a sample of 119 accountants from the Midwestern...
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Purpose – Reputation has many positive outcomes, but little is known about how individuals manage their personal reputation at work. This study aims to investigate the relationships between job performance and political skill on personal reputation. Design/methodology/approach –...
Persistent link: https://www.econbiz.de/10014889278
Purpose – The purpose of this paper is to demonstrate spill‐over effects from customer perceptions of trust in and satisfaction with a brand to customer evaluations of a retailer and, ultimately, repurchase intentions. Design/methodology/approach – A conceptual model is developed and...
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