Purpose – The purpose of this paper is to present the contributions of Wroe Alderson to the buyer behavior literature from an historical perspective. His views of the consumer in the 1950s revolutionized the way we now teach and do research in this domain of marketing....

Wonders how, in cross‐cultural research, not only is the researcher concerned with the typical problems of intra‐cultural research, but there is also the additional burden of defining the samples in cultural terms. Acknowledges that many new segments have been added to the ever‐growing...

Purpose – The purpose of this paper is to be more than a book review essay on the work by Tadajewski and Jones, The History of Marketing Thought . It reviews the literature on marketing history and thought, and includes suggestions for additional research on that topic....