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Purpose – This study aims to identify consumer segments among luxe-bargain shoppers using a fuzzy clustering method based on psychographic variables related to both luxury consumption and bargain processes and profiles the identified segments in behavioral tendencies....
Persistent link: https://www.econbiz.de/10014804188
Purpose The purpose of this paper is to identify the emotional factors that affect older consumers’ satisfaction with TV shopping and examined the relationships among these factors. Design/methodology/approach A sample of 285 consumers aged 60 years and older who had watched a TV home shopping...
Persistent link: https://www.econbiz.de/10014804569
Purpose – Retailers have demonstrated mixed results during international expansions. However, home market saturation and the economic climate are forcing more and more retailers to look beyond their borders for revenue. A critical participant in the internationalizing effort is the expatriate...
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Purpose – This study aims to examine the extent to which consumers' perceptions of their downtown's brand identity (composed of image and positioning), business mix, and sense‐of‐place predict consumers' intention to patronize downtown. Design/methodology/approach – A survey of residents...
Persistent link: https://www.econbiz.de/10014899185
Purpose – This study aims to investigate how density conditions caused by multiple kiosks in shopping mall walkways affect shoppers' shopping outcomes based on psychological reactance theory and behavioural constraint theory. Design/methodology/approach – The experiment uses a one‐factor...
Persistent link: https://www.econbiz.de/10014803515
Purpose The current work reviews all retailing articles published in four prominent retailing journals – Journal of Retailing , Journal of Retailing and Consumer Services , International Journal of Retail & Distribution Management , and International Review of Retail, Distribution and Consumer...
Persistent link: https://www.econbiz.de/10014804447