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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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ECONIS (ZBW)
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Social media for scientific institutions : how to attract young academics by using social media as a marketing tool
Hurrle, Daniel
;
Postatny, Julia
-
2015
Persistent link: https://www.econbiz.de/10010491844
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2
Fresh perspectives on brand management : editorial
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Schmidt, Holger J.
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 973-980
Persistent link: https://www.econbiz.de/10012395417
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3
Fresh perspectives on brands
Baumgarth, Carsten
(
ed.
);
Boltz, Dirk-Mario
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012395599
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4
Innovative Markenwissenschaft #3 : Transfer
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Schmidt, Holger J.
- In:
Transfer : Zeitschrift für Kommunikation und …
67
(
2021
)
4
,
pp. 57-63
Persistent link: https://www.econbiz.de/10012792940
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5
Creating value for brand practice by design research : new brand sprint as an illustrative example
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Kaibel, Cosima
- In:
Journal of creating value
9
(
2023
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10014582535
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