Bundle promotions have become increasingly popular among online retailers due to their potential in increasing revenue and profit. They take various forms depending on how retailers offer them to customers (e.g., after a purchase incidence, as advertised deals, or as personalized promotions) and...

Health policymakers across the U.S. and around the globe have explored a Netflix-like subscription model for prescription drugs crucial for public health. Under this “Netflix model,” a government entity agrees to pay a fixed subscription fee to a pharmaceutical manufacturer for an unlimited...