This study makes two contributions to existing airport ground access mode choice models. The first is an assessment of travel time reliability on air passenger airport ground access mode choice decisions. Revealed preference questions were asked to determine the safety margin allowed for ground...

The purpose of this study is to demonstrate a method for estimating the tradeoffs that banking customers make between different attributes of a service, thus allowing businesses to estimate the likely impact on customer loyalty of changes in different attributes of a service. The data were...