Purpose – Trust is an ability that characterises human beings as social creatures. It is becoming a key variable in a society strongly influenced by online communication, and in the important field of PR as well. The present study aims to investigate the possibilities of creating trust in...

Teleology is used as fundamental principle in describing and explaining actions. The basic concept of teleology is the assumption of an actor engaging in intentional, goaloriented behavior. This article describes how teleological mechanisms work and show changes can be effectuated. A short case...

Teleology is used as fundamental principle in describing and explaining actions. The basic concept of teleology is the assumption of an actor engaging in intentional, goaloriented behavior. This article describes how teleological mechanisms work and show changes can be effectuated. A short case...

To understand organizational, strategic and technological change it would be helpful to resort to mechanisms that are responsible for triggering and directing deep-seated social change processes. Propositions about mechanisms have an interesting epistemological status, they take an intermediate...

Purpose: The purpose of this paper is to present an empirical analysis of CSR communication posted on the websites of 70 companies listed on the main stock markets in German-speaking countries, the so-called DACH region. The results of this analysis offer answers to questions that are currently...

Purpose: The involvement of employees in a company’s corporate social responsibility (CSR program) is one of the key factors for its success. Hence, it is important to understand employees’ reactions to participatory CSR activities. The purpose of this paper is to examine what kinds of...