During the last decades there have been many empirical and theoretical attempts toapproach the question of how to build and maintain stable, long‐term relationships (Hennig‐Thurau and Hansen, 2000; Andaleeb, 1996). In neoclassical analysis, one would typicallyargue that the decision to whom to...

During the last decades there have been many empirical and theoretical attempts to approach the question of how to build and maintain stable, long-term relationships (Hennig- Thurau and Hansen, 2000; Andaleeb, 1996). In neoclassical analysis, one would typically argue that the decision to whom to...

During the last decades there have been many empirical and theoretical attempts to approach the question of how to build and maintain stable, long-term relationships (Hennig- Thurau and Hansen, 2000; Andaleeb, 1996). In neoclassical analysis, one would typically argue that the decision to whom to...

This book will be a valuable source of information for those concerned with rural and farm tourism, sustainable tourism and the marketing of local gastronomy. It presents cases with an international and interdisciplinary approach in order to provide ideas for strategic perspectives in tourism...

Als Reaktion auf die Verbreitung von globalen privaten Lebensmittelstandards gehen einige Entwicklungsländer mit der Gründung eigener nationaler Food Standards einen Weg, um sich in wichtigen Exportländern zu positionieren. Allerdings wirken negative Herkunftsimages dem Aufbau von...