This paper is based on a comparative case study on the development of electronic orderingsystems - an example of inter-organizational information systems (IOIS) - linkingpharmaceutical wholesalers and pharmacies in Ireland and Australia respectively. Based on abrief account of the market...

Purpose – The purpose of this paper is to develop a framework and a reference process for achieving channel alignment in companies that use traditional and electronic marketing channels. Instruments for gathering and structuring of information on channel deployment are proposed and integrated...