Similar Search Results

Organization of international market introduction: Can cooperation between central units and local product management influence success

Baumgarten, Antje; Herstatt, Cornelius; Fantapié … - 2006

When organizing international market introductions multinational companies face coordination problems between the leading central organizational unit and local product management. Based on the assumption that international market introductions are initiated and managed by a central unit we...

Persistent link: https://www.econbiz.de/10009426974

Organization of international market introduction : can cooperation between central units and local product management influence success?

Baumgarten, Antje; Herstatt, Cornelius; Fantapié … - In: Managing innovation driven companies : approaches in …, (pp. 37-55). 2011

Persistent link: https://www.econbiz.de/10008807018

Organization of International Market Introduction:Can cooperation between central units and localproduct management influence success?

Baumgarten, Antje; Herstatt, Cornelius; Fantapié … - Institut für Technologie- und Innovationsmanagement … - 2006

-When organizing international market introductions multinational companies facecoordination problems between the leading central organizational unit and local productmanagement. Based on the assumption that international market introductions are initiatedand managed by a central unit we examine...

Persistent link: https://www.econbiz.de/10005867086