La Rocca, Antonella; Snehota, Ivan; Trabattoni, Carlotta - In: IMP Journal 9 (2015) 2, pp. 163-176
Purpose – The purpose of this paper is to address an issue related to the role of interaction processes in the development of customer-supplier relationships in business markets. Design/methodology/approach – Focusing on the role of cognition in interaction behaviours in business...