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Key account management and planning : the comprehensive handbook for managing your company's most important strategic asset

Capon, Noel - 2001

Persistent link: https://www.econbiz.de/10013523528

The strategic key account plan : the key account management tool! : customer analysis + business analysis = account strategy

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Handbook of strategic account management : a comprehensive resource

Woodburn, Diana; Wilson, Kevin - 2014

"A complete compilation of the established knowledge in strategic account managementThough companies expend tremendous effort to upkeep electronic and social media and mass marketing, they often overlook the value of strategic account management (SAM). This handbook is a compilation of papers...

Persistent link: https://www.econbiz.de/10010339281

Key Supplier Management

Belz, Christian (ed.); Mühlmeyer, Joachim (contributor) - 2001

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Handbook of Strategic Account Management : A Comprehensive Resource

Woodburn, Diana - 2014 - Online-Ausg.

Cover; Title page; Copyright page; Contents; Acknowledgements; The editors; About this book; Key strategic account management: where are we now?; A definition of KSAM; Questions for research; Section 1: Strategic dimensions of KSAM; Section 2: Value creation through KSAM; Section 3: Developing...

Persistent link: https://www.econbiz.de/10012600660