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Sales force impact on B-to-B brand equity : conceptual framework and empirical test

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Persistent link: https://www.econbiz.de/10010217469

Sales force impact on B-to-B brand equity : conceptual framework and empirical test

Baumgarth, Carsten; Binckebanck, Lars - 2010

Persistent link: https://www.econbiz.de/10003975633

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Brand orientation of museums : model and empirical results

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Sales force impact on B-to-B brand equity: Conceptual framework and empirical test

Baumgarth, Carsten; Binckebanck, Lars - 2010

Persistent link: https://www.econbiz.de/10010300758

Sales force impact on b-to-b brand equity : conceptual framework and empirical test

Baumgarth, Carsten; Binckebanck, Lars - 2010

Persistent link: https://www.econbiz.de/10008912112

Sales force impact on B‐to‐B brand equity: conceptual framework and empirical test

Baumgarth, Carsten; Binckebanck, Lars - In: Journal of Product & Brand Management 20 (2011) 6, pp. 487-498

Purpose – This paper aims to develop and empirically test a conceptual framework explaining the influence of the sales force on brand equity relative to the product and promotion elements of the marketing mix, in the context of business‐to‐business marketing. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10014896259

Sales force impact on B-to-B brand equity: Conceptual framework and empirical test

Baumgarth, Carsten; Binckebanck, Lars - Nordakademie Hochschule der Wirtschaft - 2010

Persistent link: https://www.econbiz.de/10009219975