Purpose – This study aims to investigate the internationalisation strategies of small games development firms from Poland and Hungary. Design/methodology/approach – This enquiry adopts a qualitative approach, whereby firms were identified from online searches, and secondary information was...

Purpose – The purpose of this research is to describe and analyse the change process related to internationalisation among three internationalising Irish SMEs. Design/methodology/approach – The authors employ a retrospective case study. The data were collected with face‐to‐face...

Purpose – Extant international marketing enquiry has been widely criticised for lacking scope and ambition. Typically, empirical investigations have involved single market studies employing quantitative methods and survey techniques. Consequently, researchers have been challenged to embrace...

Purpose – The importance of networks in the internationalisation of entrepreneurial firms is widely accepted. However, while the literature tends to focus on the existing networks of firms, there is growing evidence that many rapid internationalisers have to build new networks. This...