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Cyclical bid adjustments in search-engine advertising

Zhang, Xiaoquan; Feng, Juan - In: Management science : journal of the Institute for … 57 (2011) 9, pp. 1703-1719

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An experimental study of the generalized second price auction

Bae, Jinsoo; Kagel, John H. - In: International journal of industrial organization 63 (2019), pp. 44-68

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Keyword search advertising and limited budgets

Shin, Woochoel - In: Marketing science 34 (2015) 6, pp. 882-896

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Do organic results help or hurt sponsored search performance?

Agarwal, Ashish; Hosanagar, Kartik; Smith, Michael D. - In: Information systems research : ISR 26 (2015) 4, pp. 695-713

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The impact of competing ads on click performance in sponsored search

Agarwal, Ashish; Mukhopadhyay, Tridas - In: Information systems research : ISR 27 (2016) 3, pp. 538-557

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Differential effects of keyword selection in search engine advertising on direct and indirect sales

Lu, Xianghua; Zhao, Xia - In: Journal of management information systems : JMIS 30 (2013/14) 4, pp. 299-325

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Exclusive Display in Sponsored Search Advertising

Jerath, Kinshuk - 2015

As sponsored search becomes increasingly important as an advertising medium for firms, search engines are exploring … more advanced bidding and ranking mechanisms to increase their revenue from auctions for sponsored search advertising. For …

Persistent link: https://www.econbiz.de/10013038015

Multiple keywords management in sponsored search advertising with interrelated consumer clicks

Jang, Sungha; Kim, Alex Jiyoung; Yoon, Jiho - In: Journal of business research : JBR 140 (2022), pp. 459-470

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Designing an online retail marketplace : leveraging information from sponsored advertising

Long, Fei; Jerath, Kinshuk; Sárváry, Miklós - In: Marketing science 41 (2022) 1, pp. 115-138

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Keyword search advertising and first-page bid estimates : a strategic analysis

Amaldoss, Wilfred; Desai, Preyas S.; Shin, Woochoel - In: Management science : journal of the Institute for … 61 (2015) 3, pp. 507-519

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