Sarmaniotis, Christos; Assimakopoulos, Costas; … - In: EuroMed Journal of Business 8 (2013) 2, pp. 134-153
Purpose – Valid measurement scales for predicting the adoption of hoteliers’ customer‐centric orientation are in short supply. The present research develops and validates a new scale for a specific variable, i.e. Management Attitudes Towards Customer‐Centric Orientation (MATCCO)....