Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Product packaging metaphors :...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
10
Konsumentenverhalten
10
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Advertising effects
2
Event marketing
2
Event-Marketing
2
Netherlands
2
Niederlande
2
Packaging
2
Product design
2
Produktgestaltung
2
Verpackung
2
Werbewirkung
2
Advertising
1
Arbeitskampf
1
Basic needs
1
Brand
1
Brand values
1
Branding
1
CSR
1
Consumer motivation
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Design
1
E-commerce
1
Eco-label
1
Einzelhandel
1
Electronic Commerce
1
Embodiment
1
Gastronomie
1
Green marketing
1
Green packaging
1
Greenwashing
1
Grundbedürfnisse
1
Hotel industry
1
Hotellerie
1
Humor
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatz im Buch
3
Book section
3
research-article
1
Language
All
English
Undetermined
1
Author
All
Rompay, Thomas J. L. van
14
Pruyn, Ad
4
Fransen, Marieke L.
3
Verhoeven, Joost W. M.
2
Vries, Peter W. de
2
Aarts, Henk
1
Bontekoe, Fenna
1
Borgelink, Bianca G. D.
1
Custers, Ruud
1
Fennis, Bob M.
1
Fransen, Marieke L
1
Galetzka, Mirjam
1
Garcia, Jaime Moreno
1
Gosselt, Jordy F.
1
Haske, Laura
1
Hegner, Sabrina
1
Jong, Menno D. T. de
1
Krooshoop, Janna
1
Kuilenburg, Paul van
1
Muntinga, Daan G
1
Muntinga, Daan G.
1
Tanja-Dijkstra, Karin
1
Veen, Gerrita van der
1
Veltkamp, Martijn
1
Venrooij, Xaviera G. van
1
Voorn, R. J. J.
1
more ...
less ...
Published in...
All
Psychology & marketing
2
Breaking new ground in theory and practice
1
International Journal of Sports Marketing and Sponsorship
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of hospitality management
1
International journal of sports marketing & sponsorship
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing letters : a journal of research in marketing
1
Multisensory packaging : designing new product experiences
1
Product experience
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Other ZBW resources
1
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Product expression : bridging the GAP between the symbolic and the concrete
Rompay, Thomas J. L. van
- In:
Product experience
,
(pp. 333-351)
.
2008
Persistent link: https://www.econbiz.de/10014559954
Saved in:
2
More than words : on the importance of picture ; text congruence in the online environment
Rompay, Thomas J. L. van
;
Vries, Peter W. de
;
Venrooij, …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
1
,
pp. 22-30
Persistent link: https://www.econbiz.de/10003958497
Saved in:
3
Living brands : consumer reactions toward online experienced-based marketing communication
Fransen, Marieke L.
;
Rompay, Thomas J. L. van
- In:
Breaking new ground in theory and practice
,
(pp. 313-326)
.
2011
Persistent link: https://www.econbiz.de/10009381009
Saved in:
4
Increasing sponsorship effectiveness through brand experience
Fransen, Marieke L.
;
Rompay, Thomas J. L. van
; …
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
2
,
pp. 112-125
Persistent link: https://www.econbiz.de/10009741444
Saved in:
5
Embodied product perception : effects of verticality cues in advertising and packaging design on consumer impressions and price expectations
Rompay, Thomas J. L. van
;
Vries, Peter W. de
;
Bontekoe, …
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009691219
Saved in:
6
With or without you : interactive effects of retail density and need for affiliation on shopping pleasure and spending
Rompay, Thomas J. L. van
;
Krooshoop, Janna
;
Verhoeven, …
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1126-1131
Persistent link: https://www.econbiz.de/10009562080
Saved in:
7
"That was funny, but what was the brand again?" : humorous television commercials and brand linkage
Kuilenburg, Paul van
;
Jong, Menno D. T. de
;
Rompay, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 795-814
Persistent link: https://www.econbiz.de/10009426412
Saved in:
8
Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
9
The price facade : symbolic and behavioral price cues in service environments
Verhoeven, Joost W. M.
;
Rompay, Thomas J. L. van
;
Pruyn, Ad
- In:
International journal of hospitality management
28
(
2009
)
4
,
pp. 604-611
Persistent link: https://www.econbiz.de/10003875841
Saved in:
10
Human and spatial dimensions of retail density : revisiting the role of perceived control
Rompay, Thomas J. L. van
;
Galetzka, Mirjam
;
Pruyn, Ad
; …
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 319-335
Persistent link: https://www.econbiz.de/10003735829
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
