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Global issues in selecting athlete endorsers for national markets : a macroinvestigation
Desmarais, Fabrice - In: Journal of global marketing 27 (2014) 5, pp. 308-328
Persistent link: https://www.econbiz.de/10010428066
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Who is the athlete endorser? : a cross-cultural exploration of advertising practitioners’ views
Desmarais, Fabrice - In: Journal of global marketing 30 (2017) 1, pp. 12-30
Persistent link: https://www.econbiz.de/10011779373
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Reinventing the public intellectual through communication dialogue civic capacity building
Weaver, C. Kay - In: Management communication quarterly 21 (2007) 1, pp. 92-104
Persistent link: https://www.econbiz.de/10003511024
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Mothers, bodies and breasts : organizing strategies and tactics in women's activism
Weaver, C. Kay - In: Gender and public relations : critical perspectives on …, (pp. 108-131). 2016
Persistent link: https://www.econbiz.de/10011546170
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Public relations, power and control
Weaver, C. Kay - In: Public Relations, (pp. 123-137). 2021
Persistent link: https://www.econbiz.de/10012504880
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Lingering effects of sponsor transgression against a national fan base : the importance of respect in relationship management
Desmarais, Fabrice; Boobyer, Kayleigh; Bruce, Toni - In: Sport management review 24 (2021) 4, pp. 642-672
Persistent link: https://www.econbiz.de/10013327269
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The tale of a thousand needles
Cockburn, Tom; Desmarais, Fabrice; Desmarais, Melanie - 2007
Persistent link: https://www.econbiz.de/10003667917
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Abusive supervision and employee empowerment : the moderating role of resilience and workplace friendship
Arshad, Ayesha; Sun, Peter Y. T.; Desmarais, Fabrice - In: Journal of leadership & organizational studies : JLOS 28 (2021) 4, pp. 479-494
Persistent link: https://www.econbiz.de/10012624690
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The force of the national rhetorical arena : voices in tune against a disrespectful foreign sponsor
Desmarais, Fabrice; Wallace, Catherine - In: Sport management review 21 (2018) 4, pp. 443-458
Persistent link: https://www.econbiz.de/10011911370
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Perceptions of hard sell and soft sell vocal styles across countries : lessons from France and New Zealand
Desmarais, Fabrice; Vignolles, Alexandra; Mukherjee, … - In: Journal of global marketing 37 (2024) 3, pp. 212-236
Persistent link: https://www.econbiz.de/10015050013