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Purpose: The purpose of this paper is to analyze the role of brand-related variables as congruence and brand trust on the traditional model formed by perceived quality, perceived value (PV) and satisfaction, in order to compare predictive models for the variables of PV, satisfaction and future...
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Purpose: The purpose of this paper is to develop and validate a 12-item scale of knowledge spillovers transfer (KST) from scholars in business schools to practitioners outside academia. Design/methodology/approach: A sample of 807 faculty members from 35 Canadian business schools was used for...
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