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Electronic marketing and the consumer
Peterson, Robert A. (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000626728
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Trends in consumer behavior research
Peterson, Robert A. - 1977
Persistent link: https://www.econbiz.de/10000572970
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The Future of U.S. retailing : an agenda for the 21st century
Peterson, Robert A. (contributor); Peterson, Robert A. (ed.) - 1992
Persistent link: https://www.econbiz.de/10013543590
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Marketing research
Peterson, Robert A. - 1988 - 2. ed
Persistent link: https://www.econbiz.de/10000760551
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A meta-analysis of Cronbach's coefficient alpha
Peterson, Robert A. - 2009
Persistent link: https://www.econbiz.de/10003794418
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On the myth of reported precision in public opinion polls
Peterson, Robert A. - In: International journal of market research : JMRS ; the … 60 (2018) 2, pp. 147-155
Persistent link: https://www.econbiz.de/10011887258
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Self-efficacy and personal selling : review and examination with an emphasis on sales performance
Peterson, Robert A. - In: Journal of personal selling & sales management : JPSSM 40 (2020) 1, pp. 57-71
Persistent link: https://www.econbiz.de/10012200912
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Marketing is a transdisciplinary body of knowledge
Peterson, Robert A. - In: Journal of marketing education : JME 47 (2025) 1, pp. 31-41
Persistent link: https://www.econbiz.de/10015372887
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Language, Thought, and Consumer Research
Merunka, Dwight R.; Peterson, Robert A. - In: Review of marketing research : Vol. 3, (pp. 152-192). 2007
Persistent link: https://www.econbiz.de/10015383861
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The role of affect in consumer behavior : emerging theories and applications
Peterson, Robert A. (ed.); Hoyer, Wayne D. (contributor);  … - 1986
Persistent link: https://www.econbiz.de/10000696835