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Defining design orientation : a field-based discovery approach
Cankurtaran, Pinar; Beverland, Michael B.; Farrelly, … - In: Technovation : an international journal of technical … 131 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014492273
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Toward a theoretical foundation for experience design in tourism
Tussyadiah, Iis P. - In: Journal of travel research : a quarterly publication of … 53 (2014) 5, pp. 543-564
Persistent link: https://www.econbiz.de/10010400562
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A systematic method to design product-service systems using personalisation services based on experience evaluations
Kim, Yong Se; Hong, YeonKoo - In: International journal of product development : IJPD 23 (2019) 4, pp. 353-386
Persistent link: https://www.econbiz.de/10012209519
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In pursuit of product modularity : impediments and stimulants
Kamrad, Bardia; Schmidt, Glen; Ülkü, Sezer - In: California management review 59 (2017) 4, pp. 97-113
Persistent link: https://www.econbiz.de/10011743626
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Value proposition for designers-VP(d) : a tool for strategic innovation in new product development
Wormald, Paul - In: International journal of business environment : IJBE 7 (2015) 3, pp. 262-280
Persistent link: https://www.econbiz.de/10011534323
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Design roadmapping in an uncertain world : implementing a customer-experience-focused strategy
Kim, Euiyoung; Beckman, Sara L.; Agogino, Alice - In: California management review 61 (2018) 1, pp. 43-70
Persistent link: https://www.econbiz.de/10012175273
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Valuation entrepreneurship through product-design and blame-avoidance strategies : how Tesla managed to change the public perception of sustainable innovations
Palmié, Maximilian; Miehé, Lucas; Mair, Johanna; … - In: The journal of product innovation management : an … 41 (2024) 3, pp. 644-676
Persistent link: https://www.econbiz.de/10014531889
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Design-led strategy : how to bring design thinking into the art of strategic management
Knight, Eric; Daymond, Jarryd; Paroutis, Sotirios - In: California management review 62 (2020) 2, pp. 30-52
Persistent link: https://www.econbiz.de/10012214567
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Integrating design into organizations : the coevolution of design capabilities
Björklund, Tua; Maula, Hanna; Soule, Sarah Anne; … - In: California management review 62 (2020) 2, pp. 100-124
Persistent link: https://www.econbiz.de/10012214584
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Surprise, anticipation, and sequence effects in the design of experiential services
Dixon, Michael J.; Victorino, Liana; Kwortnik, Robert J.; … - In: Production and operations management : an international … 26 (2017) 5, pp. 945-960
Persistent link: https://www.econbiz.de/10011705505