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Performance measurement in airline revenue management : a simulation-based assessment of the network-based revenue opportunity model : eine simulations-basierte Untersuchung des Netzwerk-basierten Revenue Opportunity Models

Temath, Christian - 2011

Erfolgsmessung ist ein integraler Bestandteil jedes Revenue Management (RM)-Systems. Das Revenue Opportunity Model (ROM) ist ein bekanntes Verfahren zur Erfolgsmessung. Bei der Anpassung des ROM an die wesentlichen Entwicklungen des RM insb. die Entwicklung von Einzelflug-basierter zu...

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