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Zu viel des Guten? : eine Anal...
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Holzmüller, Hartmut H.
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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New hidden persuaders : an investigation of attribute-level anchoring effects of product recommendations
Köcher, Sören
;
Jugovac, Michael
;
Jannach, Dietmar
; …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10012102915
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2
Spillover effects in marketing : integrating core research domains
Raufeisen, Xenia
;
Wulf, Linda
;
Köcher, Sören
;
Faupel, Ulya
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 249-267
Persistent link: https://www.econbiz.de/10012162451
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3
Context‐induced placebo effects—An investigation of contrast effects in response expectations and actual product efficacy
Köcher, Sören
;
Holzmüller, Hartmut H.
- In:
Journal of Consumer Behaviour
18
(
2019
)
3
,
pp. 179-189
Persistent link: https://www.econbiz.de/10012081488
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4
Ansätze zur Operationalisierung des Konstruktes "Umweltbewußtsein" von Konsumenten : ein Forschungsüberblick
Holzmüller, Hartmut H.
;
Pichler, Christoph
-
1988
Persistent link: https://www.econbiz.de/10000816479
Saved in:
5
Assessing measurement equivalence in cross-national consumer behaviour research : principles, relevance and application issues
Sinkovics, Rudolf R.
- In:
New developments and approaches in consumer behavior …
,
(pp. 269-288)
.
1998
Persistent link: https://www.econbiz.de/10001299788
Saved in:
6
Cross-national stability of an export performance model : a comparative study of Austria and the US
Stöttinger, Barbara
;
Holzmüller, Hartmut H.
- In:
Management international review : mir ; journal of …
41
(
2001
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10001557987
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7
City, consumption and interculturalism : how cities can facilitate consumer acculturation
Sepehr, Sorush
;
Holzmüller, Hartmut H.
;
Rosenberger, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 303-313
Persistent link: https://www.econbiz.de/10014381396
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8
Coordination of the international service delivery at Materna GmbH
Ingwald, Julia
;
Holzmüller, Hartmut H.
;
Köpke, Martin
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 787-799)
.
2011
Persistent link: https://www.econbiz.de/10009307348
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9
Capturing institutional home country conditions for exporting SMEs
Mogos Descotes, Raluca
;
Walliser, Björn
;
Holzmüller, …
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1303-1310
Persistent link: https://www.econbiz.de/10009382484
Saved in:
10
Market shaping orientation and firm performance
Blut, Markus
;
Holzmüller, Hartmut H.
;
Stolper, Markus
- In:
Quantitative marketing and marketing management : …
,
(pp. 447-466)
.
2012
Persistent link: https://www.econbiz.de/10009621559
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