Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Tablets, touchscreens, and tou...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
13
Konsumentenverhalten
13
Brand
9
Markenartikel
9
Brand management
8
Markenführung
8
Brand image
5
Markenimage
5
Perception
4
Wahrnehmung
4
Advertising effects
3
Marketing management
3
Marketingmanagement
3
Werbewirkung
3
Advertising media
2
Aesthetics
2
Marketing theory
2
Marketingtheorie
2
Product design
2
Produktgestaltung
2
Werbeträger
2
aesthetics
2
color
2
Ästhetik
2
Advertising
1
Agency
1
Animation
1
Attention
1
Betriebsgröße
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand attitude
1
Brand personality
1
Brand recall
1
Cognition
1
Computerspiel
1
Conceptual framework
1
Consumer goods
1
Customer satisfaction
1
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
15
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatz im Buch
1
Book section
1
Hochschulschrift
1
Reprint
1
Thesis
1
more ...
less ...
Language
All
English
Undetermined
5
Author
All
Brasel, S. Adam
18
Hagtvedt, Henrik
4
Hunt, Shelby D.
4
Aaker, Jennifer
3
Fournier, Susan
3
Gips, James
3
Campbell, Colin
2
Schlegelmilch, Bodo B.
2
Grewal, Dhruv
1
Kohli, Chrianjeev
1
Sample, Kevin L.
1
Woodside, Arch G.
1
more ...
less ...
Published in...
All
AMS review : official publication of the Academy of Marketing Science
4
Journal of the Academy of Marketing Science
3
The journal of brand management : an international journal
2
Brand management ; Vol. 2
1
Business horizons
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Journal of marketing research : JMR
1
Working paper / Harvard Business School, Division of Research
1
Working paper series / Center for Responsible Business, University of California
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
OLC EcoSci
2
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Enhancing television advertising : same-language subtitles can improve brand recall, verbal memory, and behavioral intent
Brasel, S. Adam
;
Gips, James
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
Saved in:
2
Red bull "gives you wings" for better or worse : a double-edged impact of brand exposure on consumer performance
Brasel, S. Adam
;
Gips, James
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
1
,
pp. 57-64
Persistent link: https://www.econbiz.de/10008909933
Saved in:
3
Breaking through fast-forwarding : brand information and visual attention
Brasel, S. Adam
;
Gips, James
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 31-48
Persistent link: https://www.econbiz.de/10003782411
Saved in:
4
Systematic reflection as a learning opportunity
Brasel, S. Adam
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 90-92
Persistent link: https://www.econbiz.de/10010082237
Saved in:
5
Systematic reflection as a learning opportunity
Brasel, S. Adam
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 90-92
Persistent link: https://www.econbiz.de/10009679348
Saved in:
6
How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam
- In:
Business horizons
55
(
2012
)
3
,
pp. 283-291
Persistent link: https://www.econbiz.de/10009548140
Saved in:
7
Nonconscious drivers of visual attention in interactive media environments
Brasel, S. Adam
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 473-482
Persistent link: https://www.econbiz.de/10009161094
Saved in:
8
Overwhelming alternatives
Brasel, S. Adam
-
2004
Persistent link: https://www.econbiz.de/10003566682
Saved in:
9
When good brands do bad : brand personalities, acts of transgression, and the evolution of relationship strength
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2003
Persistent link: https://www.econbiz.de/10001764888
Saved in:
10
Developing successful theories in marketing and R-A theory : historical evolution? Other drivers? What’s important? What’s next?
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 95-98
Persistent link: https://www.econbiz.de/10010082235
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
