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1
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
Persistent link: https://www.econbiz.de/10001620698
Saved in:
2
Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
Saved in:
3
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
Saved in:
4
Do promotions benefit manufacturers, retailers, or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
Persistent link: https://www.econbiz.de/10001655363
Saved in:
5
Competitive reactions and the cross-sales effects of advertising and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
-
2002
Persistent link: https://www.econbiz.de/10001655442
Saved in:
6
Competitive reactions and the cross-sales effects of advertising and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658523
Saved in:
7
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
Saved in:
8
Short-term and long-term effects of marketing strategy
Hanssens, Dominique M.
;
Dekimpe, Marnik G.
- In:
Handbook of marketing strategy
,
(pp. 457-469)
.
2012
Persistent link: https://www.econbiz.de/10009530835
Saved in:
9
Time-series models in marketing
Dekimpe, Marnik G.
;
Franses, Philip Hans
;
Hanssens, …
- In:
Handbook of marketing decision models
,
(pp. 373-398)
.
2008
Persistent link: https://www.econbiz.de/10003755281
Saved in:
10
Models for the financial-performance effects of marketing
Hanssens, Dominique M.
;
Dekimpe, Marnik G.
- In:
Handbook of marketing decision models
,
(pp. 501-523)
.
2008
Persistent link: https://www.econbiz.de/10003755292
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