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Purpose – Successful implementation of supply chain collaboration (SCC) by Wal‐Mart has encouraged many manufacturing companies, such as Procter & Gamble, Hewlett‐Packard Co, and West Marine Products Inc., to initiate collaboration. Subsequently, collaboration between suppliers and...
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It is widely recognized that promotions enhance product sales. Other factors such as seasonality, special days, customer preferences and economic factors may also have an impact on demand. Yet, endeavours to model the dependency of demand on various factors are scarce. We develop a conceptual...
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In recent years, promotions have become a common practice in many retail outlets. Usually these promotions are planned collaboratively by manufacturers and retailers, who jointly agree on the products on promotion, the types of promotions, the price reduction and the timing of promotions. But,...
Persistent link: https://www.econbiz.de/10009465309
It is now widely recognized that supply chains, not individual organisations, are responsible for the success or failure of businesses. This has necessitated close coordination among supply chain partners. In the past few decades, in an attempt to improve the overall efficiency of the supply...
Persistent link: https://www.econbiz.de/10009452268
Purpose – In service sector, measuring quality of services is generally acknowledged to be difficult as it involves many psychological features. Hence, identifying the determinants of service quality and linkages with customer satisfaction is a challenging research topic. In this study, the...
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Purpose: The purpose of this paper is to determine the nature of the relationship between service quality and desired customer behaviours in the leasing market using an appropriate service quality measurement model. The authors take a step further by recognising the possible differences in...
Persistent link: https://www.econbiz.de/10012066514