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Principles of marketing

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Principles of marketing

Kotler, Philip; Armstrong, Gary; Balasubramanian, Sridhar - 2024 - Nineteenth edition, global edition

Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make...

Persistent link: https://www.econbiz.de/10013532033

Marketing : an introduction

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Principles of marketing

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Marketing : an introduction

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