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Bet on one big idea : or diversify?
Stuart, Toby E. - In: Harvard business review : HBR 91 (2013) 11, pp. 131-135
Persistent link: https://www.econbiz.de/10010196097
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Psychographische Verortung von Menschen mit Diabetes : Auswirkungen auf die Produktgestaltung und Kommunikation
Adamczak, Uwe; Aranda, Guillem; Broitzmann, Reiner; … - 2010
Für den Erfolg eines Produktes oder einer Dienstleistung ist die umfassende Kenntnis der Bedürfnisse, Wahrnehmungs- und Entscheidungsfilter von Zielgruppen entscheidend. Nur eine zielgerichtete, zur Zielgruppe passende Produktentwicklung und –vermarktung kann Auf Dauer erfolgreich sein. Da...
Persistent link: https://www.econbiz.de/10008695820
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Changing innovation in the pharmaceutical industry : globalization and new ways of drug development ; with 28 tables
Jungmittag, Andre (ed.); Reger, Guido (contributor);  … - 2000
Persistent link: https://www.econbiz.de/10001480694
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Biotechnology clusters, 'Big Pharma' and the knowledge-driven economy
Cooke, Philip - In: International journal of technology management : IJTM 25 (2003) 1/2, pp. 65-80
Persistent link: https://www.econbiz.de/10001932027
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Changing Innovation in the Pharmaceutical Industry : Globalization and New Ways of Drug Development
Jungmittag, Andre - 2000
. As a consequence, new players are becoming more important, with biotechnology firms playing a key role. This study …
Persistent link: https://www.econbiz.de/10013518480
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Life Science Venturing : Herausforderung - Spezifika - Prozess
Becker, Jochen (ed.); Villinger, Thomas R. (ed.) - 2017
Persistent link: https://www.econbiz.de/10011533287
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M&As in Germany : measuring success for the pharma and biotech industries
Leschik, Damian; Rossberger, Robert; Oczkowski, Edward A. - In: The journal of business strategy 43 (2022) 2, pp. 87-95
Persistent link: https://www.econbiz.de/10013392202
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Crisis and change in the system of innovation : the Japanese pharmaceutical industry during the Lost Decades, 1990 - 2010
Umemura, Maki - In: Business history 56 (2014) 5, pp. 816-844
Persistent link: https://www.econbiz.de/10010429323
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The dramatic breakdown of the market orientation concept in the pharmaceutical industry : lessons from Vioxx
Jasper, Stephen; Leenders, Mark A. A. M.; O'Shannassy, … - In: Journal of strategic marketing 27 (2019) 3, pp. 227-247
Persistent link: https://www.econbiz.de/10012202455
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Adverse effects of patent pooling on product development and commercialization
Jeitschko, Thomas D.; Zhang, Nanyun - In: The B.E. journal of theoretical economics 14 (2014) 1, pp. 27-57
Persistent link: https://www.econbiz.de/10010417576