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1
When shelf-based scarcity impacts consumer preferences
Parker, Jeffrey R.
;
Lehmann, Donald R.
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 142-155
Persistent link: https://www.econbiz.de/10009240267
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2
The role of menu organization in food choice
Parker, Jeffrey R.
;
Lehmann, Donald R.
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 143-187
Persistent link: https://www.econbiz.de/10009559367
Saved in:
3
Decision comfort
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Xie, Yi
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 113-133
Persistent link: https://www.econbiz.de/10011521968
Saved in:
4
Disadoption
Lehmann, Donald R.
;
Parker, Jeffrey R.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 36-51
Persistent link: https://www.econbiz.de/10011741533
Saved in:
5
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
6
The past, present, and future of consumer research
Malter, Maayan S.
;
Holbrook, Morris B.
;
Kahn, Barbara E.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 137-149
Persistent link: https://www.econbiz.de/10012301422
Saved in:
7
Autonomy in consumer choice
Wertenbroch, Klaus
;
Schrift, Rom Y.
;
Alba, Joseph W.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 429-439
Persistent link: https://www.econbiz.de/10012417702
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8
The relevance of rigor : Report No. 03-105
Lehmann, Donald R.
- In:
MSI reports : working paper series
(
2003
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10001824696
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9
Market research and analysis
Lehmann, Donald R.
-
1979
Persistent link: https://www.econbiz.de/10000049873
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10
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
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