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The moderating role of gender identity in responses to comedic violence advertising
Yoon, Hye Jin; Kim, Yeuseung - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 382-396
Persistent link: https://www.econbiz.de/10010469991
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The effects of norm beliefs and age on responses to comedic violence advertising
Yoon, Hye Jin; Kim, Yeuseung - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 131-145
Persistent link: https://www.econbiz.de/10011529747
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Competing for consumer memory in television advertising : an empirical examination af the impacts of non-editorial clutter on brand memory in mega-event broadcasts
Jeong, Yongick; Kim, Yeuseung; Zhao, Xinshu - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 617-640
Persistent link: https://www.econbiz.de/10009349596
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The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along
Chu, Shu-Chuan; Kim, Yeuseung - In: Handbook of research on effective advertising …, (pp. 285-301). 2015
Persistent link: https://www.econbiz.de/10011283743
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Engaging consumers with corporate social responsibility campaigns : the roles of interactivity, psychological empowerment, and identification
Lee, Sun Young; Kim, Yeuseung; Kim, Young - In: Journal of business research : JBR 134 (2021), pp. 507-517
Persistent link: https://www.econbiz.de/10012643835
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Understanding schema incongruity as process in advertising : review and future recommendations
Yoon, Hye Jin - In: Journal of marketing communications 19 (2013) 5, pp. 360-376
Persistent link: https://www.econbiz.de/10010227708
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Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
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Motivating savings behavior with public service advertisements : using social norms and benefit information to encourage savings
Yoon, Hye Jin - In: Journal of nonprofit & public sector marketing 29 (2017) 2, pp. 148-168
Persistent link: https://www.econbiz.de/10011743483
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Humor effects in shame-inducing health issue advertising : the moderating effects of fear of negative evaluation
Yoon, Hye Jin - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 126-139
Persistent link: https://www.econbiz.de/10011292325
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Using humour to increase effectiveness of shameful health issue advertising : testing the effects of health worry level
Yoon, Hye Jin - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 914-936
Persistent link: https://www.econbiz.de/10012492615