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Big Data : friend or foe of digital advertising? ; five ways marketers should use digital Big Data to their advantage
Fulgoni, Gian - In: Journal of advertising research 53 (2013) 4, pp. 372-376
Persistent link: https://www.econbiz.de/10010245524
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If an advertisement runs online and no one sees it, is it still an ad? : empirical generalizations in digital advertising
Flosi, Stephanie; Fulgoni, Gian; Vollman, Andrea - In: Journal of advertising research 53 (2013) 2, pp. 192-199
Persistent link: https://www.econbiz.de/10009778464
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Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian; Lipsman, Andrew - In: Journal of advertising research 54 (2014) 1, pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
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Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian; Lella, Adam - In: Journal of advertising research 54 (2014) 3, pp. 255-258
Persistent link: https://www.econbiz.de/10010419886