Purpose – The purpose of this study is to provide detailed information about the shopping behaviors and brand/product preferences of college students. To accomplish this purpose the following objectives were proposed: to identify college student segments’ underlying clothing shopping...

Purpose – The influence of weather on business activities and human behaviour has been explored in several fields (e.g. finance and psychology), but little research about weather and retail sales is found in the retail or fashion literature. The purpose of the study is to analyse the...

Purpose – Firms in the apparel industry seek operational information on ways to implement mass customization. The purpose of this research is to investigate the potential for concurrent engineering (CE) to realign the traditional, linear apparel product development process to a more concurrent...

Supply chain management (SCM) in the apparel industry was empirically examined through a quantitative research design. The objectives of the study were to identify the level of SCM activities and to examine the relationship of selected company characteristics for a set of US apparel...

Purpose – To investigate consumers' characteristics during internet shopping for customized products in order to reduce the distance between a manufacturer and consumers. Design/methodology/approach – Qualitative methods were conducted with longitudinal interviewing with 20 participants. For...

In response to international competition and pressure from retailers, US apparel manufacturers and their suppliers initiated the Quick Response (QR) program. QR seeks to provide retailers with the exact stock‐keeping units (SKUs) which consumers demand and to deliver these SKUs quickly. An...