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When and how should retailers rationalize the size and duration of price discounts?

Weathers, Danny; Swain, Scott D.; Makienko, Igor - In: Journal of business research : JBR 68 (2015) 12, pp. 2610-2618

Persistent link: https://www.econbiz.de/10011399623

Fake discounts drive real revenues in retail

Ngwe, Donald - 2018

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Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image

Scheidegger, Gianluca; Linzmajer, Marc; Rudolph, Thomas - In: Die Unternehmung : Swiss journal of business research … 74 (2020) 4, pp. 384-402

Persistent link: https://www.econbiz.de/10012390050

Reframing the discount as a comparison against the sale price : does it make the discount more attractive?

Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv; Verma, Swati - In: Journal of marketing research : JMR 55 (2018) 3, pp. 339-351

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Threshold discounts comparison : all-unit or incremental?

Thunyarat Amornpetchkul - In: Journal of revenue and pricing management 16 (2017) 3, pp. 265-294

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Retail markups and discount-store entry

Chenarides, Lauren; Gómez, Miguel I.; Richards, Timothy J. - In: Review of industrial organization 64 (2024) 1, pp. 147-181

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Unit pricing : empirical investigations of its influences at the product and retailer levels

Himbert, Lena - 2016 - 1st edition 2016

Persistent link: https://www.econbiz.de/10011450611

Convincing early adopters : price signals and information transmission

Figueroa, Nicolás; Guadalupi, Carla - 2017

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Hidden price promotions : could retailer price promotions backfire?

Li, Wenjing; Hardesty, David M.; Craig, Adam W.; Song, Lei - In: Journal of retailing and consumer services 64 (2022), pp. 1-16

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Unit Pricing : Empirical Investigations of its Influences at the Product and Retailer Levels

Himbert, Lena - 2016

Categorization and Review of Unit Price Research -- Legislation and the Importance of Unit Prices in the Marketplace -- Experiments addressing the influence of unit prices on product level an on retailer level. .

Persistent link: https://www.econbiz.de/10014019955