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The early bird catches the news : nine things you should know about micro-blogging
Kaplan, Andreas; Haenlein, Michael - In: Business horizons 54 (2011) 2, pp. 105-113
Persistent link: https://www.econbiz.de/10008904548
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To be or not to be : will virtual worlds and the metaverse gain lasting traction?
Kaplan, Andreas; Haenlein, Michael - In: California management review 66 (2024) 4, pp. 5-22
Persistent link: https://www.econbiz.de/10015178141
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The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas; Haenlein, Michael - In: Business horizons 52 (2009) 6, pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
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Consumer use and business potential of virtual worlds : the case of "Second Life"
Kaplan, Andreas; Haenlein, Michael - In: JMM : the international journal on media management 11 (2009) 3/4, pp. 93-101
Persistent link: https://www.econbiz.de/10003926616
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Two hearts in three-quarter time : how to waltz the social media/viral marketing dance
Kaplan, Andreas; Haenlein, Michael - In: Business horizons 54 (2011) 3, pp. 253-263
Persistent link: https://www.econbiz.de/10009126401
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The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas; Haenlein, Michael - In: Business horizons 55 (2012) 1, pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
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The influence of observed heterogeneity on path coefficient significance : technology acceptance within the marketing discipline
Haenlein, Michael; Kaplan, Andreas - In: Journal of marketing theory and practice 19 (2011) 2, pp. 153-168
Persistent link: https://www.econbiz.de/10008989406
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Evaluating the consequences of abandoning unprofitable cusomers : a comparison of direct and indirect abandonment strategies
Haenlein, Michael; Kaplan, Andreas - In: Kundenmanagement, (pp. 77-94). 2011
Persistent link: https://www.econbiz.de/10009008210
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Understanding purchasing behavior within virtual worlds : planned purchases and impulse buying
Kaplan, Andreas; Haenlein, Michael - In: Organizations and social networking : utilizing social …, (pp. 79-101). 2013
Persistent link: https://www.econbiz.de/10009768700
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The impact of unprofitable customer abandonment on current customers' exit, voice, and loyalty intentions : an empirical analysis
Haenlein, Michael; Kaplan, Andreas - In: The journal of services marketing 26 (2012) 6, pp. 458-470
Persistent link: https://www.econbiz.de/10009672325