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Does information about the underdog biography of company rounders affet brand evaluations?

Stock, Carolin; Gierl, Heribert - In: Die Unternehmung : Swiss journal of business research … 69 (2015) 1, pp. 2-24

Persistent link: https://www.econbiz.de/10010528693

It's a consumer's idea, you must like it : the efficacy of created-by-consumer cues in market communication

Stock, Carolin; Gierl, Heribert - In: Die Unternehmung : Swiss journal of business research … 69 (2015) 4, pp. 371-395

Persistent link: https://www.econbiz.de/10011406317

"Look, the labels of our bottles are consumer-designed!" : the effect of information about consumer-designed labels on liking the labels and purchase intent

Gierl, Heribert; Stock, Carolin - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 62 (2016) 1, pp. 7-17

Persistent link: https://www.econbiz.de/10011581682

The color of togetherness : a theoretical contribution to the research on color effects

Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 46 (2024) 2, pp. 32-60

Persistent link: https://www.econbiz.de/10014632898

The effects of positive and negative ad‐evoked associations on brand attitude

Praxmarer, Sandra; Gierl, Heribert - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 4, pp. 507-520

Purpose – The purpose of this paper is to contribute to research on the cognitive capacity theory. The paper aims to examine the effects of advertising recipients' positive and negative associations, that is their memories and fantasies evoked by the advertising stimulus, on brand attitude for...

Persistent link: https://www.econbiz.de/10014674684

Application of connectionistic models for the evaluation of market structures

Gierl, Heribert; Schwanenberg, S. - In: OR-Spektrum : quantitative approaches in management 22 (2000) 1, pp. 59-70

Persistent link: https://www.econbiz.de/10001535803

Difficulties with using correlations to determine the relative strength of effects of latent variables

Gierl, Heribert; Bambauer, Silke - In: Der Markt : international journal of marketing 46 (2007) 1/2, pp. 50-60

Persistent link: https://www.econbiz.de/10009853307

Using verbal qualifiers in international marketing research

Gierl, Heribert; Bartikowski, Boris - In: Der Markt : international journal of marketing 46 (2007) 3, pp. 115-124

Persistent link: https://www.econbiz.de/10009853312

The effects of a value-oriented advertising strategy on brand attitude

Gierl, Heribert; Praxmarer, Sandra - In: Der Markt : international journal of marketing 46 (2007) 4, pp. 148-156

Persistent link: https://www.econbiz.de/10009853316

Advertising prices of products presented as a triple

Gierl, Heribert; Stiegelmayr, Karin - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 59 (2013) 1, pp. 8-18

Persistent link: https://www.econbiz.de/10010116889

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