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Stereotype threat in the marketplace : consumer anxiety and purchase intentions
Lee, Kyoungmi; Kim, Hakkyun; Vohs, Kathleen D. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 343-357
Persistent link: https://www.econbiz.de/10009272161
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Can McDonald's food ever be considered healthful? : metacognitive experiences affect the perceived understanding of a brand
Lee, Kyoungmi; Shavitt, Sharon - In: Journal of marketing research : JMR 46 (2009) 2, pp. 222-233
Persistent link: https://www.econbiz.de/10003827938
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Balancing out feelings of risk by playing it safe : the effect of social networking on subsequent risk judgment
Kim, Hakkyun; Lee, Kyoungmi; Park, Kiwan - In: Organizational behavior and human decision processes : … 131 (2015), pp. 121-131
Persistent link: https://www.econbiz.de/10011422325
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Brand convergence
Chang, Dae Ryun - In: Handbook on brand and experience management, (pp. 82-87). 2008
Persistent link: https://www.econbiz.de/10003788980
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Using films to achieve diversity goals in marketing education
Chang, Dae Ryun - In: Journal of marketing education : JME 42 (2020) 1, pp. 48-58
Persistent link: https://www.econbiz.de/10012216693
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Partners in a changing world : Korea and Canada in the Pacific Rim
Shin, Myungsoon (contributor); Evans, Brian L. (ed.);  … - 1990
Persistent link: https://www.econbiz.de/10000932985
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The impact of sponsorship on brands and reputation
Chang, Dae Ryun (contributor) - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 15-146
Persistent link: https://www.econbiz.de/10009510259
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Sports marketing in Asia
Chang, Dae Ryun; Lee, Chungyeol - In: International sports marketing : principles and perspectives, (pp. 191-220). 2014
Persistent link: https://www.econbiz.de/10010246755
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The effects of brand strategy and technological uncertainty on pioneering advantage in the multigenerational product market
Chang, Dae Ryun; Park, Se-bum - In: The journal of product innovation management : an … 30 (2013) 1, pp. 82-95
Persistent link: https://www.econbiz.de/10009703619
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Sports marketing in Asia
Chang, Dae Ryun; Lee, Chungyeol - In: Marketing im Sport : Grundlagen, Trends und …, (pp. 537-563). 2011
Persistent link: https://www.econbiz.de/10008738183