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Does it really pay to be the most hated company in the country? : on the odd triangle of customer satisfaction, market share, and stock return

Strebinger, Andreas - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 60 (2014) 1, pp. 54-57

Persistent link: https://www.econbiz.de/10010341447

Strategic brand concept and brand architecture strategy : a proposal model

Strebinger, Andreas - 2009

Persistent link: https://www.econbiz.de/10003836368

The impact of business to consumer e-commerce on organizational structure, brand architecture, IT structure, and their interrelations

Strebinger, Andreas; Treiblmaier, Horst - In: Schmalenbach business review : sbr 58 (2006) 1, pp. 81-113

Persistent link: https://www.econbiz.de/10003246611

Brand management models of major consulting firms, advertising agencies and market research companies: a categorisation and positioning analysis of models offered in Germany, Switzerland and Austria

Zednik, Anita; Strebinger, Andreas - In: The journal of brand management : an international journal 15 (2007/08) 5, pp. 301-311

Persistent link: https://www.econbiz.de/10003699471

Six myths about managing brand architectures

Strebinger, Andreas; Schweiger, Günter - In: Yearbook of marketing and consumer research 5 (2007), pp. 40-63

Persistent link: https://www.econbiz.de/10003747240

Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? : a mixed-method cross-cultural study

Strebinger, Andreas; Guo, Xiaoling; Klauser, Ferdinand; … - In: Journal of business research : JBR 82 (2018), pp. 409-416

Persistent link: https://www.econbiz.de/10011771940

Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands

Strebinger, Andreas; Rusetski, Alexander - In: Journal of global marketing 29 (2016) 1/5, pp. 282-297

Persistent link: https://www.econbiz.de/10011654425

Profiling early adopters of blockchain-based hotel booking applications : demographic, psychographic, and service-related factors

Strebinger, Andreas; Treiblmaier, Horst - In: Information technology & tourism 24 (2022) 1, pp. 1-30

Persistent link: https://www.econbiz.de/10013164639

When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity

Strebinger, Andreas; Otter, Thomas - In: The journal of product & brand management 32 (2023) 3, pp. 500-516

Persistent link: https://www.econbiz.de/10014229069

Rethinking brand architecture: a study on industry, company- and product-level drivers of branding strategy

Strebinger, Andreas - In: European Journal of Marketing 48 (2014) 9/10, pp. 1782-1804

Purpose – This study aims to compare academic prescriptive models on how to choose a branding strategy on the continuum from a “branded house” to a “house of brands” with real-life branding strategies of leading companies. Design/methodology/approach – Data from an executive survey,...

Persistent link: https://www.econbiz.de/10014724146