Purpose: A competitive hospitality environment requires attracting new target markets. The purpose of this research is to investigate how young travelers’ intention to stay and electronic word-of-mouth (eWOM) are impacted by a hotel’s environmental sustainability...

This study describes the impact of changes in e-atmospherics in internet advertisings on consumer clicks and purchases. The study describes two unobtrusive field experiments: testing the impact of a third-party endorsement message embed in email advertising on customer clicks and purchases and...