Neville, Benjamin A.; Bell, Simon J.; Mengüç, Bülent - In: European Journal of Marketing 39 (2005) 9/10, pp. 1184-1198
Purpose – To increase understanding of the role of reputation in the corporate social performance (CSP) and financial performance (FP) relationship, including contingencies. Design/methodology/approach – Stakeholder theory is drawn on to present a model of reputation's role in the contingent...