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Source effect of advertised reference price influences on transaction value in online shopping environments
Lo, Shao-kang; Chou, Yu-jen; Teng, Ching-i - In: Electronic commerce research 13 (2013) 4, pp. 411-421
Persistent link: https://www.econbiz.de/10010231568
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Who may be loyal? : personality, flow experience and customer e-loyalty
Teng, Ching-i.; Huang, Li-shia; Jeng, Shih-ping; Chou, … - In: International journal of electronic customer … 6 (2012) 1, pp. 20-47
Persistent link: https://www.econbiz.de/10010016869
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Effects of mental simulation, new product attribute benefits and typicality on consumer attitudes
Chou, Yu-Jen; Hsu, Ya-Hui; Chang, Yu-Han - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2858-2877
Persistent link: https://www.econbiz.de/10014430292
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Who may be loyal? : personality, flow experience and customer e-loyalty
Teng, Ching-i.; Huang, Li-shia; Jeng, Shih-ping; Chou, … - In: International journal of electronic customer … 6 (2012) 1, pp. 20-47
Persistent link: https://www.econbiz.de/10009578911
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Goal orientation and comparative valience in persuasion
Chang, Chung-Chau; Chou, Yu-Jen - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 73-87
Persistent link: https://www.econbiz.de/10003708169
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Extending the technology acceptance model to mobile telecommunication innovation : the existence of network externalities
Wang, Chih-Chien; Lo, Shao-Kang; Fang, Wenchang - In: Journal of consumer behaviour : an international … 7 (2008) 2, pp. 101-110
Persistent link: https://www.econbiz.de/10003715640
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Selection of communication technologies : a perspective based on information richness theory and trust
Lo, Shao-Kang; Lie, Ting - In: Technovation : the international journal of … 28 (2008) 3, pp. 146-153
Persistent link: https://www.econbiz.de/10003694147
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Where to place online advertisements? : the commercialization congruence between online advertising and web site context
Hsieh, Ai-Yun; Lo, Shao-Kang; Chiu, Yu-Ping - In: Journal of electronic commerce research : JECR 17 (2016) 1, pp. 36-46
Persistent link: https://www.econbiz.de/10011452227
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Keyword advertising is not what you think : clicking and eye movement behaviors on keyword advertising
Lo, Shao-Kang; Hsieh, Ai-Yun; Chiu, Yu-Ping - In: Electronic commerce research and applications 13 (2014) 4, pp. 221-228
Persistent link: https://www.econbiz.de/10011348321
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Making customers more likely to come back : the role of background colour in triggering arousal to influence memory, attitude, and patronage intention
Hsieh, Ai-Yun; Lo, Shao-Kang; Hwang, Yujong - In: Electronic commerce research 24 (2024) 3, pp. 2045-2064
Persistent link: https://www.econbiz.de/10015078506