PurposeThis paper aims to examine current regulatory initiatives on food marketing to young people and to highlight unique considerations when it comes to teenagers.Design/methodology/approachThis paper integrates the policy and public health literature with the literature on childhood studies...

Purpose – Despite their responsibility for mitigating the influence of commercial culture on children, parents' views of fun food marketing aimed at children remain largely unexplored. This article aims to probe parents' views of supermarket fun foods and the packaging used to promote them to...