Seghieri, Chiara; Casini, Leonardo; Torrisi, Francesco - In: International Journal of Wine Business Research 19 (2007) 2, pp. 139-151
Purpose – The principal aim of this article is to examine attitudes of Italian consumers in relation to wine, identifying specific types of wine buyers. Design/methodology/approach – A sample of 442 Italian wine consumers has been surveyed and three measurement instruments have been...