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Competititve advantage through engagement

Kumar, V.; Pansari, Anita - In: Journal of marketing research : JMR 53 (2016) 4, pp. 497-514

Persistent link: https://www.econbiz.de/10011537711

Customer engagement : the construct, antecedents, and consequences

Pansari, Anita; Kumar, V. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 294-311

Persistent link: https://www.econbiz.de/10011684964

Customer engagement marketing

Pansari, Anita; Kumar, V. - In: Customer engagement marketing, (pp. 1-27). 2018

Persistent link: https://www.econbiz.de/10011739810

Global customer engagement

Gupta, Shaphali; Pansari, Anita; Kumar, V. - In: Journal of international marketing 26 (2018) 1, pp. 4-29

Persistent link: https://www.econbiz.de/10011848792

National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer

Kumar, V.; Pansari, Anita - In: Journal of international marketing 24 (2016) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10011460092

Profitable customer engagement : concepts, metrics, and strategies

Kumar, V. - 2013

List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value --...

Persistent link: https://www.econbiz.de/10014007358