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Purpose – The purpose of this paper is to clarify how demographic consumer characteristics influence and interact with consumer ethnocentrism on willingness to buy. The authors analyze the direct effects of selected characteristics on the tendency for consumer ethnocentrism. Further, the...
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Purpose – The purpose of this paper is to measure the efficiency of UK airlines in light of all the recent industry challenges. Design/methodology/approach – The study measured the technical efficiency of airlines through the innovative data envelopment analysis (DEA) bootstrap methodology....
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