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"Click here to share with a friend" : a uses and gratifications approach to word-of-mouth marketing ettectiveness
Coyle, James R.; Smith, Ted; Lightfoot, Elizabeth; … - In: International journal of electronic marketing and … 4 (2011) 4, pp. 225-247
Persistent link: https://www.econbiz.de/10010004336
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"Click here to share with a friend" : a uses and gratifications approach to word-of-mouth marketing ettectiveness
Coyle, James R.; Smith, Ted; Lightfoot, Elizabeth; … - In: International journal of electronic marketing and … 4 (2011) 4, pp. 225-247
Persistent link: https://www.econbiz.de/10009530465
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Reconsidering models of influence : the relationship between consumer social networks and word-of-mouth effectiveness
Smith, Ted; Coyle, James R.; Lightfoot, Elizabeth; … - In: Journal of advertising research 47 (2007) 4, pp. 387-397
Persistent link: https://www.econbiz.de/10003613599